Reshape Automation Inc. recently announced the public release of ReshapeX, the first end-to-end sales-acceleration platform designed specifically for automation OEMs, system integrators and distributors. Built with a clear purpose in mind, ReshapeX reflects the company’s mission to eliminate commercial friction so manufacturers can deploy ten times more robots and automation.
By combining product configurators, real-time pricing and quoting, and AI agents in a modular customizable suite, ReshapeX helps sales teams generate quotes 80 percent faster, cut admin time by 60 percent, reduce quoting errors by 90 percent, and drive 3x more qualified opportunities.
“Industrial automation can no longer afford outdated, sluggish sales processes,” said Reshape Automation Co-Founder & CEO Juan Aparicio. “ReshapeX empowers automation vendors to move from complexity to clarity through streamlined quoting workflows and a team of AI agents, even when working with complicated products with literally millions of customizable variables. In current macro-economic conditions, the ability to move fast to meet customer needs is essential, and ReshapeX does just that for industrial automation sales.”
The Urgent Problem
American manufacturers have never needed robots and industrial automation more than they do today. Yet the way automation systems are sold remains stuck in outdated, manual processes:
● Complex configurations that slow down quoting and approvals
● Engineering and sales teams juggling disconnected tools from multiple vendors
● Manual pricing that introduces inconsistencies and erodes margin
● Long sales cycles requiring too many humans in the loop
These delays frustrate potential customers, undermine competitiveness, and open the door to faster, more agile rivals—especially overseas vendors who deliver quotes within 24–48 hours using round-the-clock sales teams.
In an era of tariffs, labor shortages, and re-shoring, industrial vendors are more essential than ever, but still lack the modern, AI-driven workflows that could help them move 10x faster and solve some of the most pressing challenges in manufacturing today.
